QUESTION
Do I need a another DBA to open a second online retailer store
Asked on Nov 08th, 2020 on Small Business Law - New York
More details to this question:
I am sole proprietor and have been running an eBay store for almost 5 years. I am going to be starting a second eBay store with a different store name (the eBay account is still in my name) to carry a different type of product. Do I need a second DBA for the new store. I live and work in New York State. Thanks, Dave
1 ANSWER
3 Awards
Under NY General Business Law a person cannot engage in business with a name other than his real name. Otherwise, a person is required to file a certificate of assumed name a.k.a. doing business as. If a persons conducts different businesses under different names, that person will need to file as many certificates as necessary. The purpose of the rule is to have knowledge about those who exercise commerce and to be able to protect consumer. Finally, if a person is conducting businesses on a digital platform additional requirements may apply to avoid misrepresentation or the communication of misleading information.
Answered on Nov 10th, 2020 at 4:31 AM