Your warranty arises from the contract terms related to sale of your products, not from the cards. The cards are a marketing device for you so that you can know who owns your products and communicate with them. If you think the cards have anything to do with the warranty, you are probably mistaken. It is almost certainly unlawful for you to attempt to condition warranty benefits on return of the cards. There is no business reason for you to retain the cards themselves. You will probably wish to digitize the information they contain for marketing purposes.
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