This is probably worth a call to a local attorney. This is something that state regulators frequently pursue as it is an unfair and deceptive trade practice. I'm not sure how much room there is for error but suspect the retailer has some duty to stand by the price. I suggest that in addition to contacting an attorney you call Florida's consumer protection bureau to see if they'll help you. You've not suffered any real harm which is a good thing, so that makes your case less attractive to an attorney - the absence of damages means the absence of a bigger recovery:)
Answered on Jun 15th, 2012 at 5:49 PM