Those celebrities control their right of publicity and if you use the video in the way you state, you are implying their endorsement of your business. To use it legally in this way, you would need to have a written agreement that specifically states how it will be used. If not, they can sue you for breaching their right of publicity, for damaging their reputations, and possibly for other things. It sounds like you actually tricked them, because they did not realize that what they were saying is business slogan. Tricking people is not good. Most professional athletes cannot endorse a product without their agent and lawyer carefully considering if this is a good move for them, career-wise and financially. It's worth asking, though.
Answered on Dec 01st, 2012 at 5:48 PM