You should always run a GOOGLE search on any proposed new company name to make sure it is available for use. I see that there are "Borden Rifles" for sale - www.bordenrifles.com - so they may object to your new company name.
It is my understanding that you can create a business using that name but you'll have the burden of convincing the ATF that you?re not selling firearms. Check with the ATF for specifics.
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