There is no "blackline" answer. What you are talking about is "fair use", and this is complicated. Unfortunately, there is no single generalized answer. However the blanket statement "it is legal to use 10% of a book" is incorrect. Depending on the use, you could be liable for copyright infringement. As for ethics, that's a different subject. Ethically, if you use material that came from someone/somewhere else, you should expressly credit the source.
Answered on Feb 27th, 2014 at 4:54 PM