I am looking to create a new internet business. The nature of the business will be a blog about orthodontist procedures.

I am looking to create a new internet business. The nature of the business will be a blog about orthodontist procedures. Such as the different types of braces describing the pros and cons of each. The main audience will be people which are thinking about going for orthodonture treatment. For the site to earn revenues I plan on selling ad space to orthodontists within the local area. The site would be targeted towards a given state such as Texas for example. The domain would be something like texas-orthdontist.com Is there any problem with that domain name? Other orthodontists in Texas would pay a monthly fee to advertise on my site. I would have a banner ad for them on my site saying they are the ¿featured¿ orthodontist within the state of Texas. In addition I would have a terms of use and a disclaimer on the site. Furthermore I will be setting up an S corporation as well. Is there any other steps I can take to reduce legal liability? Any advice is appreciated.