This does not appear to be a Wisconsin law question which is what this particular corner of this site deals with. In general, the owner is not always liable, but could be. Did you check the driver's license and driving record of the person whom you let drive the car? That can be significant. Consult a lawyer versed in the driving laws of your state. Good Luck.
Yes, as you are the owner of the vehicle [that is what being listed on the pink slip means], unless you can prove somehow that you are not the owner, you are liable. In California, you would be jointly liable with the driver up to $15,000 in damages.
In MI there is an "owner liability" statute that makes the owner co-liable with any driver of the owners vehicle if the vehicle is used with permission and the operator was negligent and caused a serious injury.
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