Porn businesses can be very lucrative, but are also very risky. To do it right, you will need plenty of start-up cash and you will need a good lawyer working with you the whole time. You will also need smart management. You will also probably need multiple bodyguards and a bullet-proof vest. Much of the porn business is run by men in black sedans with dark-tinted windows who don't like anyone messing with their chain of command. Beware.
First, what you need to do is set up a business plan for what kind of porn business you plan to run. A shop? A website? Or do you want to be a content provider, such as producing videos for sale by others? For example, let's say you want to make porn videos. Remember that selling any content with anyone under age 18 or who is portraying someone under 18 is terribly illegal. It is your responsibility to be sure each person is over age 18. If the actor lies to you and shows a false ID, it is still your fault, legally. So you must be very cautious. You must also follow the federal Custodian of Records laws, where you keep track of who is working for you and proof of their ages. Anyone that creates or distributes pornographic materials must keep these records, which can be inspected at any time.
Also, you must create pornography, which is legal, and not obscenity, which is illegal. In the U.S., any porn that has actual sex, as opposed to simulated, is illegal in all states. This is a surprising fact I learned a while back. Very few pornographers know about this or care about it, but every now and then, there will be a federal case that hammers it home. Other than that, obscenity is judged by local standards. A factor to consider is that in the state where pornography is created, it may not be illegal as obscenity, but maybe illegal as obscenity in the state where it is received. Received may mean via package delivery or via the internet. Generally, it will be considered obscenity if it involves urine or feces, animals, or endangering anyone's life.
An important factor in opening a porn business is zoning. You will need a lawyer who knows zoning. Zoning laws usually come from the city or other municipality and sometimes also from a county. A business creating or selling pornography will be considered an "adult" business or a "sex" business. Most locations restrict or outright ban such businesses. Therefore, you will need to shop around for a location that will allow a porn production business. Areas that allow such businesses are usually notorious for having them.
Other factors are health laws. For example, Los Angeles now requires porn actors to wear condoms.
Aside from all this, you'll need to be running a legal business, just like any other business, with bookkeeping and paychecks, incorporating or getting an LLC, and all the usual stuff.
Two of the biggest factors to be aware of are: 1) that if you allow your business site to be used for sale or use of drugs, it can be confiscated by federal or state authorities; and 2) If you make any porn with anyone under age 18, even inadvertently without knowing the person's true age, you are in violation of child pornography laws and need massive legal help fast.
To sum up: Bring lawyers, guns and money, because in any porn business, the chit is always about to hit the fan.
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